As healthcare costs and associated health plan premiums soar, and the pressure to bring them under control rises, the consumer directed healthcare movement is gaining in popularity and prominence. This movement involves shifting more responsibility, both decision-making and financial, to consumers. That shift brings a convergence of the worlds of healthcare and financial services, as well as creating a multitude of new needs for consumers, employers, practitioners, and brokers.
ARCUS Financial Bank was created by WellPoint, the nation’s largest health insurer by membership, to meet these needs as the worlds of healthcare and finance converge and consumer directed healthcare gains prominence. As a bank owned by WellPoint, ARCUS Financial Bank has the unique combination of deep healthcare and financial services expertise.
By shifting control and responsibility to consumers, the consumer directed healthcare movement is creating an entirely new set of needs in the marketplace:
High deductible health plans shift the first dollar healthcare responsibility to consumers and create a need for products and services to help them fund their out-of-pocket costs. Additionally, demand for discretionary health and wellbeing services is growing rapidly and, with it, the need for financing.
ARCUS Financial Bank plans to offer a full suite of products to provide solutions to consumers for all of their healthcare finance needs. The first product, the ARCUS Financial Bank HSA, is the first step in meeting the need for financing, allowing consumers to use pre-tax dollars to pay for qualified healthcare expenses.
The ARCUS Financial Bank HSA is just the beginning, however. Watch for an entire line of financing products to serve consumers in any situation, whether they need to fund their children’s medical bills or have a desire for cosmetic surgery or alternative medicine services.
Increasing consumer financial responsibility also places a greater burden on practitioners. Collecting consumer receivables places a tremendous burden on practitioners, both from a resource and financial perspective. Additionally, as consumer financial responsibility increases, bad debt will increase, forcing practitioners to write off a greater portion of their receivables.
Practitioners will respond to these trends with a greater need for payment, collection, and financing solutions. ARCUS Financial Bank will address these needs from all angles, with a variety of innovative products, making it easier, faster, and more efficient for practitioners to operate their practices.
Any time a major shift occurs in the benefits world, such as with consumer directed healthcare, brokers need additional support as well. From understanding new products and services, to selling new products to their clients, to financing their own businesses, brokers need attention and services directed at them. ARCUS Financial Bank will meet these needs head on, providing a level of support and attention to which brokers are not accustomed.
A major change in the world of health insurance and healthcare finance is occurring. In order to succeed in this new world, a unique understanding of both healthcare and finance is needed. ARCUS Financial Bank was created with the understanding and expertise needed to act as a leader in this emerging field.
ARCUS Financial Bank and its affiliates are not providing tax advice through this website and we cannot respond to specific tax questions. Tax issues are often very dependent on the specific facts. Clients are encouraged to seek their own tax advice.